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Generative Design: Break Through Creative Barriers

Monday June 6, 2022 at 12:00pm

In today’s competitive market, it’s no longer sustainable to approach design slowly and methodically. Designers are facing faster design cycles, along with increasingly complex design requirements. Product and component compositions must be lighter, cheaper, more aesthetic, and more streamlined than others on the market.

Because of this, it’s more important than ever for designers to push past conventional ways of working to think innovatively – and quickly. Generative Design is imperative to helping designers develop, validate, and deliver innovative solutions quicker.

What is Generative Design?

Generative design is a new way to design which allows designers and engineers to create innovative solutions to design problems while addressing other factors such as weight and optimal use of materials.Designers begin by entering all requirements, and constraints, the programme will then generate multiple optimised 3D models that fit each of these goals. This process allows designers to leverage the power of artificial intelligence to run through a range of design iterations that prioritise strength and durability while reducing material waste.


What are the benefits of Generative Design?

  • Optimise product weight and stiffness with lightweight engineering.
  • Reduce time and cost by evaluating concepts faster.
  • Rapidly produce multiple design iterations simultaneously.
  • Evaluate more design concepts while adhering to design specifications and requirements.
  • Leverage real editable geometry for both conventional and additive manufacturing.
  • Easily generate and simulate optimised concept shapes.
  • Manage collaboration between Design, Simulation and Manufacturing Engineers seamlessly.


Generative Design with CATIA

The Solid Solutions Business Transformation team can help you identify the right solution to support your business. Using CATIA, powered by the cloud, provides the robust nature of CATIA that you’re used to, along with a refreshed interface making the solutions easy to use.

CATIA Generative Design Solutions:

Performance-Driven Generative Design

CATIA’s performance-driven generative design solutions enable users to automatically generate optimised conceptual parts from a functional specification at the push of a button. By varying inputs, designers are able to generate multiple variations to compare and analyse. 

Functional-Driven Generative Design

CATIA’s Functional-Driven Generative Design solutions allow designers to explore new lightweight shape ideations that fit design functions, perform trade-offs based on manufacturing processes and material variants and automatically reuse optimisation setup to validate design proposals, at any stage of the design process.

Flow Driven Generative Design

CATIA’s Flow-Driven Generative Designer offers a unique experience where a new duct concept would be automatically designed and validated from the specifications of the fluid performances expected.


If you would like to explore how Generative Design could optimise your design process, please get in touch with our Business Transformation Team.

Contact Us

Complete the form to get more information or call us on 01926 333777 to speak to get in touch with the Business Transformation team today.

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