MARY KAY INC. - Seeing beauty in cosmetics packaging
Improve design visualization so that sales, marketing, creative, and international colleagues can fully imagine new cosmetics packaging concepts, prompting more input, engendering greater buy-in, and driving quicker approvals and faster development.
Solution & Results:
Add SOLIDWORKS Visualize photorealistic rendering software to their SOLIDWORKS design platform.
- Cut Fearless Collection packaging development time by 50 percent
- Accelerated approvals of packaging design concepts
- Leveraged renderings for focus groups and internal reviews
- Improved quality of sales toolkit materials